A reseller planner is really just the back office for your online shop, the place where shop information, listings, sales, and profit all live on paper instead of scattered across sticky notes and browser tabs. If you sell on eBay, Poshmark, Etsy, Mercari, or all four at once, you already know how fast the details pile up: SKUs, list dates, shipping weights, coupon codes, monthly profit. This free printable reseller planner gives every one of those jobs its own page.
This set is 64 pages, built around the way resellers actually work: shop setup, product and listing tracking, promotions, sales, money, goals, tasks, marketing, performance, and notes, all in one downloadable pack. Nothing here requires an account or a subscription. You just print what you need and skip the rest.
Below is a walkthrough of what’s actually on each page and how to use them together, then the full gallery of previews, then the download instructions and a quick FAQ.
What a Reseller Planner Actually Needs to Cover
Running a resale business touches five or six different jobs at once, even if you’re a one-person shop working from your kitchen table. You’re managing shop information, tracking products from purchase to sale, running the occasional promotion, watching your numbers, setting goals, and keeping a running task list. A planner that only covers one of those falls apart fast, because the other four keep piling up somewhere else.
- Shop and business setup
- Product and listing tracking
- Promotions and sales
- Shipping, returns and inventory
- Money and finance
- Goals
- Daily tasks and checklists
- Marketing, ads and content
- Performance and stats
- Notes
- Calendars and daily planning
This pack has a page, or several, for each one of those groups. That’s the whole reason it runs 64 pages instead of the six or seven you’d get from a basic template.
Setting Up Your Shop and Business Pages First
The cover page says “RESELLER PLANNER” up top with fields for your name, phone number, email, company name, and address. If you sell somewhere else, don’t let that stop you. Write your own shop name over it, or just ignore the label; every field underneath works exactly the same for a Poshmark closet or an Etsy shop.
After a plain shop and business cover page, the shop information sheet is one of the most useful early pages in the whole set. It has room for your username, email, boutique certification, shop categories, and every supporting social account tied to the business, plus a notes section for anything that doesn’t fit a box.
The business profile and business plan pages go a step further, covering business name, contact and registration details, staff or owners, mission statement, target customers, and pricing strategy. Fill these out once at the start and you’ve got a one-page reference for the whole operation.
Round out the shop setup section with the online accounts page (website, email, username, password), plus quick contacts and a full contact list for the people you deal with regularly, like suppliers, a shipping rep, or an accountant.
Tracking Products and Listings
After the products and listings cover page, the product listing template is the workhorse of this whole section. It’s got space for SKU, category, condition, pricing, shipping dimensions, and a transaction summary, filled out once per item before it ever goes live.
The listing checklist works as your pre-listing quality control, with columns for reference number, photos, description, measurements, price, and shipping. Run through it before you hit publish and you catch the missing measurement or forgotten photo before a buyer does.
The picking sheet gives you three item-details blocks per page, handy for batch photography or pricing sessions where you’re working through a stack of items at once. Then the listing tracker (SKU, quantity, price, list date, expiry date, sold date) and listing visualizer, with simple listed and sold checkboxes, give you a monthly view of what’s actually moving.
For a deeper dive into just this part of the process, our Product Listing Trackers roundup has more layout variations.
Shipping, Returns and Inventory
The shipping tracker logs date, order number, customer name, tracking number, shipping method, fees, and whether the item has shipped. It’s the page to keep by your packing station.
The returns page runs parallel to it, with fields for date, order number, customer name, tracking number, reason for return, and whether the item’s been received or refunded. Keeping returns on their own page instead of buried in your sales log makes them much easier to spot patterns in.
Inventory tracking (quantity, item, purchase date, listing date, cost, sale amount, fees, gross profit) and the cost of goods sheet, which breaks inventory in and out by month, close out this section. Together they answer the question every reseller eventually asks: what’s actually sitting on my shelf, and what did it cost me?
If inventory is the part of your business that always seems to get away from you, our Reseller Inventory Trackers collection focuses on nothing else.
Running Promotions and Watching Sales
After a promotions cover page, the promotion tracking sheet lets you log item or notes, daily spend, start and end dates, impressions, clicks, cost, orders, revenue, and percent return, all in one row per promoted listing. Run two or three promotions side by side and you can see at a glance which one earned its keep.
Coupon tracking works the same way for discount codes: offer, coupon code, start date, end date, orders, and revenue. It’s a small page, but it stops you from running the same 20% off code every month without knowing if it’s actually driving sales.
The sales section opens with its own cover page, then gives you two different sales tracker layouts. One tracks a product’s quantity sold across all twelve months side by side, and the other logs individual transactions with date, order number, product, quantity, purchase price, sale price, shipping and fees, and profit.
Our Market Sales Tracker post has even more layouts if you want to run sales tracking as its own system alongside this planner.
Money and Finance Pages
Past the finance cover page sits a simpler sales log, just date, item, sale amount, fees, and profit, meant for a quick daily entry rather than the fuller transaction tracker earlier in the pack. If you’d rather run sales tracking as its own standalone habit, the Sales Trackers collection has more formats to choose from.
The budget plan covers income sources, fixed expenses, debt, and savings, with a budget-versus-actual column for each so you can see where the plan and reality drifted apart. The expenses and income pages handle the day-to-day version of the same idea: date, amount, description, and category for expenses, and date, pay period, description, category, and amount for income.
The bill checklist lists each bill with its due date and amount, then gives you a checkbox for every month of the year so recurring payments never slip through. Daily finance and monthly financial summary pages track cost of goods, fees and shipping, other expenses, sales, and profit or loss on a day-by-day and month-by-month basis, and the 26-week financial summary lets you watch sales and profit trend over half a year at a glance.
Last in this section, the tax deductions page logs receipt, date, description, spend location, category, and amount as you go. Fill it in weekly and tax season stops being a scavenger hunt through old statements.
Setting Goals and Managing Daily Tasks
After a goals cover page, the monthly business goals sheet tracks sales goal versus actual sales and volume goal versus actual volume, plus checkbox sections for actions to take and new ideas. The weekly goals page shrinks the same idea down to a single week’s sales and profit targets, and a single goal page gives any individual objective its own start date, end date, completed date, notes, and action steps.
The yearly goals page lays out all twelve months with room to jot goals under each one, useful for a once-a-year planning session where you want the whole year on a single page.
On the task side, the tasks and lists cover page leads into a monthly tasks grid numbered 1 through 31 with a notes section underneath, a to do page split into priorities and a general to-do list with checkboxes, and a general-purpose checklist for anything that needs a quick line-item list, from packing supply reorders to a launch-day routine.
Marketing, Ads and Content Planning
The marketing section opens with its own cover page, then a marketing strategy sheet covering product details, marketing goals, target demographics, pain points, and budget in one place. Ad tracking follows, with fields for platform, daily and total budget, spend, sales, return on spend, listings, results, and notes, so you can judge whether a boosted listing actually paid for itself.
Social media plan and content plan pages both break the week into Monday through Sunday with morning, mid-day, and night slots, one for general social posting and one for content specifically. Monthly content zooms out to a day-by-platform grid for the whole month, so you can see at a glance which platform is getting neglected.
The marketing budget page closes this section, tracking campaign type, product, estimated cost, actual cost, sales, and profit side by side. Our Marketing Budget Templates post has more budget layouts if one page isn’t enough for how many campaigns you’re running.
Performance and Stats Pages
A performance cover page introduces a simple stats sheet tracking listings sold, average shipping time, and average rating for each month of the year. The performance tracking page that follows gives you a month-by-month grid with extra lines underneath for notes, so you can jot down what changed when a number moved.
Notes and Calendar Pages
The notes section starts with a cover page, then two different notes layouts, one with a date field and a Monday-through-Sunday checkbox row, and a weekly notes page that spreads writing space across all seven days of a chosen week and month.
The planners cover page leads into a year at a glance sheet with all twelve months laid out for jotting appointments and deadlines, an important dates page with columns for date, description, and notes, and a blank monthly calendar with a full seven-day grid and a notes section underneath.
Rounding out the set: a this week page with a day-by-day layout plus a dedicated to-do list, a quarterly outline split into four open sections for longer-range planning, and a daily plan page with an hour-by-hour schedule from 5 AM to 11 PM, top three priorities, a to-do list, and today’s goals.
Who This Reseller Planner Set Is For
This set fits eBay, Poshmark, Etsy, Mercari, and Depop sellers who are past the point of tracking everything in their head. It also works well for retail arbitrage and thrift flippers juggling dozens of items at different stages, from purchase to photograph to listed to sold.
If your side hustle isn’t quite online reselling, PrintBlame has other niche business planners built the same way. Check out the Candle Making Business Planner, the Soap Making Business Planner, or the MLM Planner if network marketing is closer to what you do. And for a more general starting point without the marketplace-specific pages, the Business Planner Template covers the basics.
The Free Reseller Planner Set (All 64 Printables)
Here’s every page in the pack, in the order described above: shop and business setup, products and listings, shipping and inventory, promotions and sales, money and finance, goals, tasks, marketing, performance, and notes and calendars.
How To Download This Free Reseller Planner
Click on the design or page you want from the previews above and a PDF opens right in your browser. From there you can save it to your device or print it directly, no account or email required.
Every page in this set is free for personal use, and you can print as many copies as you need. If you burn through a shipping tracker or a monthly tasks page, just print another one.
Print at 100% scale (actual size) so the lines and boxes on these pages stay the size they were designed at. A lot of printers default to “fit to page,” which can shrink columns just enough to make handwriting cramped.
Frequently Asked Questions
Is this the same as the Nicole State reseller planner?
No, this is an independent, free printable set from PrintBlame, not affiliated with Nicole State’s planner. If you were specifically looking for her product, this won’t be a substitute, but it covers a lot of the same ground (shop info, listings, sales, finance, goals) at no cost.
Are PLR planners legit, and is this one of them?
PLR planners can absolutely be legit, as long as the seller clearly states the license terms and actually grants the rights they advertise. This reseller planner isn’t a PLR product though; it’s free for you to print and use in your own business, not licensed for resale. If you’re after free digital planners to sell under your own name, you’d want a bundle that explicitly says it comes with resale or PLR rights.
Can I use this planner if I sell on Poshmark, Etsy, or Mercari instead of eBay?
Yes. Only the cover page mentions eBay by name, and every field underneath it (name, phone, email, company, address) works the same regardless of platform. Every other page in the set is platform-neutral.
Do I need to print all 64 pages?
Not at all. Most people print the pages that match their current bottleneck, whether that’s listings, finances, or goals, and skip the rest. You can always come back and print more sections later as your shop grows.
Can I use this planner digitally instead of printing it?
Yes. Since each page is a standard PDF, you can open it in an annotation app like GoodNotes or Notability and write on it with a stylus, or fill it in using any PDF editor on your computer. Printing it out is just one option among a few.
